🥚✨ From Vietnamese Shrimp Shells to Malaysian Duck Eggs: The Distinctive Story of Astaxanthin VNF

When Malaysia’s egg market entered a fierce price war, most producers struggled to survive by cutting costs.

But Xoon Hup Poultry Farming Sdn Bhd – a group operating over 100 farms nationwide – chose to move in the opposite direction: elevating the value of duck eggs with Astaxanthin VNF, a natural compound extracted from Vietnamese shrimp shells, known as the “king of antioxidants.”

Astaxanthin – A Strategic Breakthrough

Instead of competing on price, Xoon Hup focused on nutrition and brand differentiation.

Astaxanthin VNF opened an entirely new segment: premium functional nutritious duck eggs, under the message

“Functional nutritious duck eggs – Nutrition rooted in tradition.”

More than just a feed ingredient, Astaxanthin became the core of brand repositioning, elevating the product to the level of a functional food.

Proof You Can See – Right at the Farm

At the farm, the owner cracked eggs for a direct comparison – and the difference was striking:

Deeper yolk color: score 18 vs 14, retaining its rich red hue even after frying.

Thicker, stronger shells, minimizing loss during transport.

Higher Haugh units, meaning fresher eggs with better oxidative stability.

Round, vivid yolks, glowing red in salted eggs – a true symbol of premium nutrition.

Numbers don’t lie – Astaxanthin has delivered a visible, measurable, and tangible difference.

A Remarkable Brand Transformation

Beyond product quality, Xoon Hup took a bold step: printing its logo on every egg, turning each one into both a product and a brand symbol.

Each egg now tells a story – of difference, value, and pride.

Commercial Breakthrough During the Mooncake Season

At the peak of the Mid-Autumn Festival, Xoon Hup’s salted egg yolks became bestsellers, sought after across the market.

With Astaxanthin VNF, they not only achieved higher value and stronger sales, but also won back consumer trust through genuine quality.

The Next Chapter – Expanding Beyond Duck Eggs

This success opened new possibilities.

Xoon Hup is now expanding Astaxanthin applications to chicken and quail eggs, while broadening its distribution network across new regions.

Today, functional nutritious duck eggs are becoming the new benchmark of Malaysia’s poultry industry.

Vietnam Food (VNF) sincerely thanks Xoon Hup for their trust and collaboration.

From Vietnamese shrimp shells, together we’re writing a story of circular, sustainable, and value-driven agriculture – not just for Malaysia, but for the region.

Co-create with VNF:

If you’re seeking a sustainable competitive advantage for your agricultural or animal nutrition products,

explore the power of natural compounds – from Vietnam’s sea to tables around the world.