
Building culture must start from leadership — from the commitment and trust of those at the top. This is the philosophy that Mr. Ton That De, CEO of Viet Uc Seafood Group, has laid as the foundation. From the spirit of “From Good to Great” to a comprehensive training roadmap, Viet Uc’s story demonstrates the critical role of culture in developing people, improving organizational effectiveness, and bridging the gap between leadership and operational teams. Viet Uc has built an environment where culture is not a slogan — it is something more than 1,300 colleagues are creating together every single day.