After more than a year, we returned to China in end of April 2026, continuing our journey to explore and expand in Guangzhou, one of the most dynamic economic hubs. 
The most noticeable change: language is no longer a barrier. All VNF materials were fully prepared in the local language (Chinese), enabling more direct and effective communication. This also helped us create a strong first impression with customers from the very first meeting.Bridging markets – Creating value
The Chinese market is currently facing a shortage of animal protein, leading to a sharp price increase. This has accelerated the search for alternative sources, opening opportunities for more sustainable solutions, especially those derived from seafood by-products.
Functional feed is gaining increasing attention as a strategic direction, not only enhancing farming performance but also creating differentiation in the market.
Together with our partner Golden Tree, we visited and connected with many potential customers, unlocking promising opportunities for shrimp by-product, based animal protein solutions.
Another key milestone: the import registration for the Chinese market is now approaching completion after more than a year of implementation.This trip was not just about connection, but a solid step forward in our growth strategy within this billion-consumer market.
Sincere thanks to Golden Tree for their strong support and partnership throughout this journey.
Looking forward to seeing you again in Vietnam June 2026!
