Product colour, growth rate and animal health are decisive factors in the value of livestock and aquaculture products, yet many producers still rely on synthetic pigment additives. Using Vietnamese shrimp raw material, Vietnam Food Joint Stock Company (VNF) develops NaturXanthin – a natural astaxanthin that supports pigmentation, antioxidant protection and reduced dependence on synthetic additives. The solution aims to raise end-product value while advancing sustainable animal nutrition.